Insights & Strategy

The SEO blog that
stays ahead of Google.

Expert analysis on generative engine optimization, technical SEO, AI search visibility, and the strategies that drive organic growth in 2026.

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Technical SEO · June 10, 2026

Core Web Vitals 2026: What Changed and What Still Matters

Google's performance metrics evolved again. Here's our updated guide to what actually moves the needle for rankings.

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Local SEO · May 28, 2026

The Google Business Profile Optimisation Guide for Multi-Location Brands

How to manage 10, 50, or 500 locations at scale — with practical templates and automation strategies.

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Content SEO · May 15, 2026

E-E-A-T in 2026: How to Build Real Author Authority That Google Trusts

Experience, Expertise, Authoritativeness, Trustworthiness — we decode what signals actually matter now.

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Link Building · May 2, 2026

Digital PR vs Link Building in 2026: Which Drives Better SEO Results?

We analysed 200 link building campaigns across both approaches. The results might surprise you.

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Strategy · April 18, 2026

How to Measure SEO ROI: The Attribution Framework We Use for Every Client

Stop reporting on rankings. Start reporting on revenue. Our step-by-step guide to SEO revenue attribution.

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GEO / AEO · April 5, 2026

Prompt-Space Keyword Research: Finding the Queries AI Systems Actually Answer

Traditional keyword research misses the queries that generative AI responds to. Here's a new framework.

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